Electric bikes and columns, the bet of In-Presa
Electric bikes and columns, the bet of In-Presa
PRATO – Sometimes the future lies in a chip. Or in a cable, in a plug. Technology? Yes, but also redemption of the manual skills of ancient crafts. Everything is in understanding it. This is a bit of the philosophy that seems to animate the In-Presa group, a branch of the Prato-based company Generale Sistemi which deals, as stated on the website, with the development of high-tech systems for intelligent charging of electric vehicles. Trivially we are talking about the columns that are increasingly seen on the streets of cities, or the racks that recharge electric bicycles.
Trivially, in fact. Because the system is, in its simplicity, more complex. The CEO Adolfo Deltodesco has won his bet which is, more than anything else, a persuasive capacity on the long-term usefulness of its products. The green economy translated into concrete facts and not gossip. Requests for projects and interventions come from all over Italy.
And in Prato? Take off, so to speak, is a little more difficult. Deltotesco talks about it without resentment but at the same time seems to want to send a message to the city institutions: «I want to clarify a fact – he explains – We are leaders in our sector, therefore we are not sellers, but designers. Institutions should say “We have state-of-the-art companies on the territory, we bet on them”. But to really focus on a company or a project it is necessary to work on it, to intercept funding. Well, not all local authorities have the foresight to invest in this direction ».
An example? “I think of the large parking lot behind the McDonald’s near the highway: I always see it deserted and full of litter. A bike station could arise there, but it would be useless without an integrated network of connections. Well, I think it would be necessary to program urban spaces in this sense ».
And precisely in the bike station, a classic example of advanced technology capable of guaranteeing services such as identification and control, in addition to the protection and recharging of vehicles, the “bicycle maker” could find its natural location. “Yes – explains Deltodesco – the old bicycle maker, inserted in this context, could become one of the professions of the future”. Therefore, combine the latest technological discoveries with the experience of ancient crafts. By now the message has been sent to the right person.
PRATO – Sometimes the future lies in a chip. Or in a cable, in a plug. Technology? Yes, but also redemption of the manual skills of ancient crafts. Everything is in understanding it. This is a bit of the philosophy that seems to animate the In-Presa group, a branch of the Prato-based company Generale Sistemi which deals, as stated on the website, with the development of high-tech systems for intelligent charging of electric vehicles. Trivially we are talking about the columns that are increasingly seen on the streets of cities, or the racks that recharge electric bicycles.
Trivially, in fact. Because the system is, in its simplicity, more complex. The CEO Adolfo Deltodesco has won his bet which is, more than anything else, a persuasive capacity on the long-term usefulness of its products. The green economy translated into concrete facts and not gossip. Requests for projects and interventions come from all over Italy.
And in Prato? Take off, so to speak, is a little more difficult. Deltotesco talks about it without resentment but at the same time seems to want to send a message to the city institutions: «I want to clarify a fact – he explains – We are leaders in our sector, therefore we are not sellers, but designers. Institutions should say “We have state-of-the-art companies on the territory, we bet on them”. But to really focus on a company or a project it is necessary to work on it, to intercept funding. Well, not all local authorities have the foresight to invest in this direction ».
An example? “I think of the large parking lot behind the McDonald’s near the highway: I always see it deserted and full of litter. A bike station could arise there, but it would be useless without an integrated network of connections. Well, I think it would be necessary to program urban spaces in this sense ».
And precisely in the bike station, a classic example of advanced technology capable of guaranteeing services such as identification and control, in addition to the protection and recharging of vehicles, the “bicycle maker” could find its natural location. “Yes – explains Deltodesco – the old bicycle maker, inserted in this context, could become one of the professions of the future”. Therefore, combine the latest technological discoveries with the experience of ancient crafts. By now the message has been sent to the right person.
PRATO – Sometimes the future lies in a chip. Or in a cable, in a plug. Technology? Yes, but also redemption of the manual skills of ancient crafts. Everything is in understanding it. This is a bit of the philosophy that seems to animate the In-Presa group, a branch of the Prato-based company Generale Sistemi which deals, as stated on the website, with the development of high-tech systems for intelligent charging of electric vehicles. Trivially we are talking about the columns that are increasingly seen on the streets of cities, or the racks that recharge electric bicycles.
Trivially, in fact. Because the system is, in its simplicity, more complex. The CEO Adolfo Deltodesco has won his bet which is, more than anything else, a persuasive capacity on the long-term usefulness of its products. The green economy translated into concrete facts and not gossip. Requests for projects and interventions come from all over Italy.
And in Prato? Take off, so to speak, is a little more difficult. Deltotesco talks about it without resentment but at the same time seems to want to send a message to the city institutions: «I want to clarify a fact – he explains – We are leaders in our sector, therefore we are not sellers, but designers. Institutions should say “We have state-of-the-art companies on the territory, we bet on them”. But to really focus on a company or a project it is necessary to work on it, to intercept funding. Well, not all local authorities have the foresight to invest in this direction ».
An example? “I think of the large parking lot behind the McDonald’s near the highway: I always see it deserted and full of litter. A bike station could arise there, but it would be useless without an integrated network of connections. Well, I think it would be necessary to program urban spaces in this sense ».
And precisely in the bike station, a classic example of advanced technology capable of guaranteeing services such as identification and control, in addition to the protection and recharging of vehicles, the “bicycle maker” could find its natural location. “Yes – explains Deltodesco – the old bicycle maker, inserted in this context, could become one of the professions of the future”. Therefore, combine the latest technological discoveries with the experience of ancient crafts. By now the message has been sent to the right person.