Chancellor examines Rugen’s green project in Germany. The entrepreneur: “Ferrara has lost a great opportunity”
Chancellor examines Rugen’s green project in Germany. The entrepreneur: “Ferrara has lost a great opportunity”
Beat the competition by focusing on the message conveyed with the product you want to sell. This is the winning card that has allowed Giulio Barbieri Srl to establish itself in Germany, on the island of Rougen, with a pilot project “Oasi Sole e Vento” for the construction of charging stations for electric vehicles. This morning at a press conference, this new important growth opportunity was announced, in an economic context that is still immobile, for the Ferrara-based company.
The characteristic of the product of Giulio Barbieri Srl is that of capturing the energy produced by a photovoltaic and wind source and then storing it in accumulators and supplying it as needed for recharging electric vehicles, especially bicycles. But the winning feature of the product is the presence of large advertising spaces in the physiognomy of the charging station, also allowing the installation of a LED display with a strong visual impact for promotional and educational videos.
The appreciation for this completely Ferrara product comes directly from Chancellor Angela Merkel who met Giulio Barbieri on May 16 to personally understand the potential of the product. “The Chancellor – says the entrepreneur from Ferrara – was enthusiastic about the product, she listened and then asked very specific and targeted questions, indicating a real interest in the object. He is a true political personality, not like most Italian politicians who in these cases only ask questions of the circumstance and are always in passing ”. The products of Giulio Barbieri Srl will be central to the project to transform the beautiful island of Rougen in northern Germany into an “electromobility island” before 2030. This German project, which will see thirty-five charging stations of the Ferrara-based company, it will then be a model for the rest of Germany and, gradually, for the rest of Europe.
Beat the competition by focusing on the message conveyed with the product you want to sell. This is the winning card that has allowed Giulio Barbieri Srl to establish itself in Germany, on the island of Rougen, with a pilot project “Oasi Sole e Vento” for the construction of charging stations for electric vehicles. This morning at a press conference, this new important growth opportunity was announced, in an economic context that is still immobile, for the Ferrara-based company.
The characteristic of the product of Giulio Barbieri Srl is that of capturing the energy produced by a photovoltaic and wind source and then storing it in accumulators and supplying it as needed for recharging electric vehicles, especially bicycles. But the winning feature of the product is the presence of large advertising spaces in the physiognomy of the charging station, also allowing the installation of a LED display with a strong visual impact for promotional and educational videos.
The appreciation for this completely Ferrara product comes directly from Chancellor Angela Merkel who met Giulio Barbieri on May 16 to personally understand the potential of the product. “The Chancellor – says the entrepreneur from Ferrara – was enthusiastic about the product, she listened and then asked very specific and targeted questions, indicating a real interest in the object. He is a true political personality, not like most Italian politicians who in these cases only ask questions of the circumstance and are always in passing ”. The products of Giulio Barbieri Srl will be central to the project to transform the beautiful island of Rougen in northern Germany into an “electromobility island” before 2030. This German project, which will see thirty-five charging stations of the Ferrara-based company, it will then be a model for the rest of Germany and, gradually, for the rest of Europe.
Beat the competition by focusing on the message conveyed with the product you want to sell. This is the winning card that has allowed Giulio Barbieri Srl to establish itself in Germany, on the island of Rougen, with a pilot project “Oasi Sole e Vento” for the construction of charging stations for electric vehicles. This morning at a press conference, this new important growth opportunity was announced, in an economic context that is still immobile, for the Ferrara-based company.
The characteristic of the product of Giulio Barbieri Srl is that of capturing the energy produced by a photovoltaic and wind source and then storing it in accumulators and supplying it as needed for recharging electric vehicles, especially bicycles. But the winning feature of the product is the presence of large advertising spaces in the physiognomy of the charging station, also allowing the installation of a LED display with a strong visual impact for promotional and educational videos.
The appreciation for this completely Ferrara product comes directly from Chancellor Angela Merkel who met Giulio Barbieri on May 16 to personally understand the potential of the product. “The Chancellor – says the entrepreneur from Ferrara – was enthusiastic about the product, she listened and then asked very specific and targeted questions, indicating a real interest in the object. He is a true political personality, not like most Italian politicians who in these cases only ask questions of the circumstance and are always in passing ”. The products of Giulio Barbieri Srl will be central to the project to transform the beautiful island of Rougen in northern Germany into an “electromobility island” before 2030. This German project, which will see thirty-five charging stations of the Ferrara-based company, it will then be a model for the rest of Germany and, gradually, for the rest of Europe.
“This occasion – reveals Barbieri – came unexpected. In fact, we never expected that by participating in a trade fair in Hanover we would be seen and appreciated by the mayor of Rougen who immediately bought us the whole stand and shortly after, having tested the validity of the product, he contacted us asking us to produce the charging stations. for electric vehicles “. Surely an extraordinary showcase for the Ferrara-based company which in recent years has suffered a bit from the collapse of the internal market in its traditional productions. Those who fear that the breach opened in the export market for Giulio Barbieri Srl risks taking the company away from Ferrara, can rest assured. “My company will never relocate – underlines Barbieri – because Italy is the hotbed of new ideas, then there are highly specialized personnel difficult to find elsewhere. It is possible that in the next few years we will try to open subsidiary companies in other countries, but the production center of the company will remain in Ferrara where, if things go well, we will continue to grow “.
And in Ferrara, the home of bicycles, why is this type of project not being carried out? Barbieri would have a lot to say on this point but he holds back. “Ferrara has lost a great opportunity, – he reveals – Ferrara politics has been unable to exploit the peculiarity that has made the city famous. Today I don’t ride a bike in Ferrara, it’s too dangerous, you seriously risk being run over ”. Inevitable at the end of the conference at least one reference to the now upcoming municipal elections, elections that saw Giulio Barbieri as the protagonist in the two previous elections. “I’m tired of holding my nose”, is the comment of a thousand meanings by the entrepreneur from Ferrara who reveals: “I have something to say but it’s better if I say it after the elections …”
“This occasion – reveals Barbieri – came unexpected. In fact, we never expected that by participating in a trade fair in Hanover we would be seen and appreciated by the mayor of Rougen who immediately bought us the whole stand and shortly after, having tested the validity of the product, he contacted us asking us to produce the charging stations. for electric vehicles “. Surely an extraordinary showcase for the Ferrara-based company which in recent years has suffered a bit from the collapse of the internal market in its traditional productions. Those who fear that the breach opened in the export market for Giulio Barbieri Srl risks taking the company away from Ferrara, can rest assured. “My company will never relocate – underlines Barbieri – because Italy is the hotbed of new ideas, then there are highly specialized personnel difficult to find elsewhere. It is possible that in the next few years we will try to open subsidiary companies in other countries, but the production center of the company will remain in Ferrara where, if things go well, we will continue to grow “.
And in Ferrara, the home of bicycles, why is this type of project not being carried out? Barbieri would have a lot to say on this point but he holds back. “Ferrara has lost a great opportunity, – he reveals – Ferrara politics has been unable to exploit the peculiarity that has made the city famous. Today I don’t ride a bike in Ferrara, it’s too dangerous, you seriously risk being run over ”. Inevitable at the end of the conference at least one reference to the now upcoming municipal elections, elections that saw Giulio Barbieri as the protagonist in the two previous elections. “I’m tired of holding my nose”, is the comment of a thousand meanings by the entrepreneur from Ferrara who reveals: “I have something to say but it’s better if I say it after the elections …”