Going shopping with the certainty of being able, in the meantime, to recharge your electric vehicle is a psychological incentive to purchase an emission-free means of transport. It is certainly not a sufficient motivation to get a market off the ground, but the growing presence of recharging infrastructures in large-scale distribution is a litmus test of a direction that mobility in our country is taking, albeit very slowly: in 2010 it was assumed that in ‘Italy in 2015 there would have been about 100,000 electric cars in circulation, while, in 2018, we counted 10,000 in total, of which 40% belonging to company fleets and car sharing.
To activate charging from the columns, even in the car parks of shopping centers, the most common methods are apps, QrCodes, Rfid cards and mixed systems. In this regard, an authoritative voice is that of Simone Melani, marketing manager of Generale Sistemi, who for ten years with the In-Presa brand has been developing, supplying and integrating from the single Oem control board to complete systems for charging electric vehicles in the sector. of parking and mobility. To date, the company boasts the supply of nearly 10,000 recharging points spread globally and stands out in the large-scale retail sector for having integrated barcode readers in the recharging points, activating an immediate connection with the management and marketing programs of the chain. The key concept on which the initiative, adopted in the I Gigli shopping center is based, is the simplification of the use procedures for immediate usability thanks to the installation of a charging column equipped with a customized barcode system capable of using existing loyalty cards. owned by customers, without having to manage additional cards or even apps to download.
“The operation – explains Simone Melani – can be seen as a real example for the entire large-scale distribution in search of loyalty benefits and which does not want to be limited to façade greenwashing operations”, which thanks to the installation of a charging station equipped with a customized barcode system able to use the loyalty cards already in the possession of customers, without having to manage additional cards or even apps to download.
“The operation – explains Simone Melani – can be seen as a real example for the entire large-scale distribution in search of loyalty benefits and which does not want to be limited to greenwashing operations”, which in this eliminating motor difficulties and allow the disabled, the elderly, but also people who have suffered an injury or who are in a momentary condition of tiring walking, to independently carry out the daily gesture of shopping.
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